The Southern Story of Coca-Cola (Gravy podcast Episode 51)
You might think of Coca-Cola as an iconic American brand… and you’d be right. But, it was born in the South. How did Coke’s Atlanta birthplace shape what the soft drink became? And how has Coke shaped the South? It’s a story that includes many surprising twists and turns, from Civil War wounds to temperance movements, racist fears to philanthropy, and small town soda jerks to Peruvian coca farmers.
Tina Antolini speaks with Bart Elmore about these topics and more in this episode of the Southern Foodways Alliance's Gravy podcast.
Coca-Cola Capitalism, Cornucopia, and Corpulence
Bart Elmore's talk at the Southern Foodways Alliance Fall Symposium about how Citizen Coke is a corn syrup-fueled global phenomenon.
Wisconsin Public Radio
In To The Best of Our Knowledge's series on Big Soda, Bart Elmore talks about how the Coca-Cola Company became such a powerhouse. In a sidebar, Elmore answers the age-old question of whether there was ever actual cocaine in Coca-Cola products.
International Society of Sustainability Professionals
Is It the Real Thing? What History Can Tell Us About the Sustainability of the Coca-Cola Company And Why That Matters to Your Business
December 10, 2015 - 11 AM PST / 2 PM EST
In this webinar, environmental historian Bart Elmore will discuss the long history of Coke's packaging technology and explain how and why the company (and the beverage industry as a whole) abandoned the returnable container in the United States. He'll explain that this was not an inevitable outcome and discuss how other countries took different paths that have yielded better results in terms of reducing packaging waste.
Join us as Professor Elmore looks to the past to consider how companies might reimagine returning to returnable delivery systems that are good for business and for the environment.
April 22, 2014
Bart Elmore speaks with producer Miranda Bennett about how the environmental costs shed by Coke have fallen on the public at large.
The American Interest
February 3, 2015
Nicholas Freudenberg writes that "Coke is indeed ‘the real thing’ if reality is about shrewdly offloading risk and responsibility in order to make loads of money," and argues that "Citizen Coke and Killer Coke are conjoined twins, each providing the other with essential life support."
Times Higher Education
Book of the Week: Citizen Coke
February 12, 2015
Isabelle Szmigin writes about the not-so secret formula underpinning a highly profitable global model, and Karen Shook offers an in-depth profile of author Bart Elmore.
The Wall Street Journal
Coke's Formula for Success
November 21, 2014
In this Wall Street Journal book review of Citizen Coke, Marc Levinson proclaims that "[Elmore] examines an old story in a very new way, offering unaccustomed perspectives on a company whose leading product is a household name around the globe."
Coca-Cola: ‘Within arm’s reach of desire’
February 27, 2015
David Butler, VP Innovation & Entrepreneurship at Coca-Cola, and an environmental historian, Bartow Elmore, put the case for and against Coke.
Coca-Cola crushed: The real thing ain't what it used to be
February 23, 2015
Management Today's Matthew Gwyther explains how Citizen Coke shows "the dark side to Coke's global colonization process," and that "rather than being an engine of development and philanthropy, [Coca-Cola] was a manipulator of global sugar and caffeine markets and a parasite on public health and the planet."
The very first Coke? It was Bordeaux mixed with cocaine... and 23 other interesting facts about the world's best-known brand
January 14, 2015
The British daily extracts 24 little-known facts about Coca-Cola from Citizen Coke.
The Huffington Post
In the Battle Over Sugar Taxes, Does Big Soda Really Believe in Big Business?
Bartow J. Elmore
January 15, 2015
Bart Elmore's take on Berkeley, California's recent controversial decision to impose a tax on sugary soft drinks sold in the city.
Coke made us all obese: McDonald’s, high-fructose corn-syrup and the sick, super-sized strategy to make you fat
Bartow J. Elmore
January 4, 2015
The full excerpt of Chapter 9, "High-Fructose Corn Syrup", from Citizen Coke.
U.S. News & World Report
The Soft Drink that Conquered the World
December 18, 2014
Bart Elmore's recent interview with U.S. News & World Report about the sustainability and applicability of “Coca-Cola capitalism.”
Bart Elmore discusses how Coca-Cola became incredibly adept at getting other businesses and local governments to bear the majority of the costs of producing and distributing its products.
The Bloomberg Advantage with Kathleen Hays & Vonnie Quinn
November 20, 2014
Bart Elmore talks about his book, Citizen Coke, on Bloomberg Radio. Segment begins at 14:10.
The Huffington Post
U.S. Coke Sales Have Dropped So It's Selling To Nations That Don't Have An Obesity Epidemic... Yet
Bartow J. Elmore
October 2, 2014
Bart Elmore's take on Coca-Cola's recently announced efforts to curb America's obesity problem and how these decisions will impact the rest of the world.
Redefining the Welcome Table: Inclusion and Exclusion in American Foodways
University of Mississippi, Oxford
September 25, 2014
Bart Elmore's keynote talk at Redefining the Welcome Table, a conference hosted by the Southern Foodways Alliance and The William Winter Institute for Racial Reconciliation. The Southern Foodways Alliance is an Institute of the Center for the Study of Southern Culture at the University of Mississippi.
National Public Radio
Host Brian Balogh talks to historian Bart Elmore about how the Coca-Cola corporation explored an unusual 'secret formula' for economic organization and success, radically different from other large companies of its age.