An absorbing history of how Coke’s insatiable thirst for natural resources shaped the company and reshaped the globe.
“[Elmore] examines an old story in a very new way, offering unaccustomed perspectives on a company whose leading product is a household name around the globe.”
Book of the Week
“This is a carefully researched and thoughtful history of a fascinating corporation, and a lesson in how this business grew and prospered largely through getting others to take the risks.”
“A superb, quietly devastating environmental and business history.”
“As the soda wars heat up, this book is an indispensable resource: Citizen Coke by Bartow J. Elmore.”
Citizen Coke has been awarded a Gold Medal in the 2015 Axiom Business Book Awards, honoring the year's best business books and their authors and publishers.
“Anti-Coca-Cola activism has such potential to bring together health, environment, democracy, inequality, labor, and human rights concerns into a coherent vision for a better world. Citizen Coke is required reading for those who need the factual basis to take the first step toward realizing this potential.”
“I was expecting standard fare in business writing — a straightforward chronology of the company from its beginnings as a cocaine-laced stimulant popular in the American South to today’s universal symbol of imperialism. But that’s not what I found. Citizen Coke by Bartow J. Elmore is much more than that, and much better.”