The Wall Street Journal

“[Elmore] examines an old story in a very new way, offering unaccustomed perspectives on a company whose leading product is a household name around the globe.”

Read More

The New York Times

Halfway into “Citizen Coke,” Bartow J. Elmore describes taking a treacherous journey through an Indian jungle in 2010.

This vivid, suspenseful scene encapsulates the book’s essential argument: That for all its attempts to brand itself as an engine of economic development and a philanthropic force, Coke’s thirst for growth has turned it into a parasite on public health and the planet.

Read More

Times Higher Education

Book of the Week

“This is a carefully researched and thoughtful history of a fascinating corporation, and a lesson in how this business grew and prospered largely through getting others to take the risks.”

Read More

The American Interest

Anti-Coca-Cola activism has such potential to bring together health, environment, democracy, inequality, labor, and human rights concerns into a coherent vision for a better world. Citizen Coke is required reading for those who need the factual basis to take the first step toward realizing this potential.

Read More

Berkeleyside

★★★★★

I was expecting standard fare in business writing — a straightforward chronology of the company from its beginnings as a cocaine-laced stimulant popular in the American South to today’s universal symbol of imperialism. But that’s not what I found. Citizen Coke by Bartow J. Elmore is much more than that, and much better.

Read More

Ted Steinberg, author of Gotham Unbound: The Ecological History of Greater New York

“Coca-Cola is one of the most powerful economic institutions of our time, but its social and ecological impacts remain understudied. Now, in the hands of a talented young historian, corporate capitalism gets the attention it deserves in a careful dissection of the material underpinnings of the world’s most valuable brand. Citizen Coke will cause you to drink less and think more.”

Read More

Vandana Shiva, author of Stolen Harvest: The Hijacking of the Global Food Supply

“Citizen Coke is a brilliant analysis of Coke’s empire in ecological, economic, and social terms. It allows us to see the contours of an economy based on partnerships between governments and corporations like Coca-Cola. It makes us conscious of the giant ecological footprint of the Real Thing, which impacts the real lives of real people. If you want a deeper understanding of our world today, read Citizen Coke.”

Read More